Taylor Hutzel is Senior Data & Analytics Manager at Podean and founder of Werkhaus.ai, an AI Search Optimization (AISO) consultancy focused on how brands are discovered, represented, and recommended across AI platforms. Taylor is also the author of "AISO: How to Optimize Your Brand's AI Visibility" and a 2026 eTail West speaker on AI visibility and the future of brand discovery. Taylor holds a degree in Economics from Colorado State University, with a minor in Environmental and Natural Resource Economics, providing a foundation in quantitative analysis, market behavior, and data-driven decision-making. His professional background spans data and analytics, e-commerce, digital marketing, and business intelligence, with experience across consumer products, retail, automotive, and advertising. His work focuses on turning complex commerce and marketing data into actionable business strategy, with a particular focus on how artificial intelligence is changing brand discovery and consumer decision-making.